On April 12, 2024, on the occasion of the opening of the 89th China International Medical Equipment Fair (CMEF), Henan Chaoya Medical Equipment Co., LTD. (hereinafter referred to as "Chaoya Medical") and JD Health officially signed a strategic cooperation agreement.

Chao Ya Medicine entered JD.com in 2017 and has been cooperating with JD.com in an all-round and in-depth manner for seven years, achieving excellent sales results. In order to further deepen the cooperation between the two sides, accelerate the increase of the market share of both brands in the industry, and enhance the brand value and industry influence of both sides, based on the principle of "coordinated development and mutual benefit and win-win", And build a strategic partnership for sustainable development.

The strategic cooperation between SuperAsia Medicine and JD Health is of great significance to the marketing strategies of both parties. This collaboration will facilitate value co-creation and model innovation for Chao Ya Medicine within a larger social value system. It also strengthens Chao Ya Medicine's determination to accelerate its layout in the health sector and promote new marketing models.

Since 1998, Chao Ya has been laying out the biopharmaceutical industry, mainly focusing on the "fever +" series of health products. Up to now, it has developed into a large health industry chain group company with capabilities in technology research and development, materials engineering, industrial manufacturing, inspection and testing, e-commerce operation, retail distribution, and pharmacy operation. Among them, Henan Chaoya Medical Devices Co., LTD., which focuses on health heat therapy, is a national "Specialized, Refined, Unique and Innovative" small and medium-sized enterprise in the field of functional self-heating health products. It has been recognized as a National High-tech Enterprise, a National Intellectual Property Advantage Enterprise, a National Public Health Emergency Materials Capacity Reserve Enterprise, a Civilized Unit of Henan Province, a Green Factory of Henan Province, a Single Champion in Henan Province's Manufacturing Industry, and a unit awarded the Mayor's Quality Award of Zhengzhou City.

Chao Ya combines the "fever +" technology with medical devices, medicines and daily necessities, and adopts the traditional Chinese medicine health care principles of "dispelling wind and strengthening the body, warming the meridians and unblocking the collaterals, promoting blood circulation and removing blood stasis, reducing swelling and relieving pain, and dispelling cold and dampness". We are engaged in the production and operation of second-class innovative medical devices such as far-infrared heat therapy patches for the eyes (as an auxiliary treatment for pseudo-myopia), far-infrared heat compress eye masks (as an auxiliary treatment for dry eyes), mouth and nose heat compress patches/medical mouth and nose heating masks (as an auxiliary treatment for adult allergic rhinitis of cold deficiency type and wind-cold type colds), low breathing resistance medical masks, and sheet medical heat compress patches. In addition, Chao Ya Medicine has developed functional hot compress medical devices covering multiple areas such as eyes, neck, shoulders, waist, knees, lungs, stomach, warming the uterus, feet, breasts, and prostate, effectively filling the market gap.