Brand Positioning
Focus on Healthy Heat Therapy
Medical hot compress is super healthy for body and mind
Corporate Vision:
Become the leader of the self-heating + functional products industry, warm everyone in the world
Brand Proposition:
Do a hundred years of Chaoya
Thick de Min line
Warm cathaysiaCorporate Slogan:
Chaoya Chaoya
Win-win world
Chaoya Chaoya
Benefit ChinaBrand Mission:
Military Wells have not been dug, will not say thirsty;
The kitchen is not open, will not say hungry;
Assume social responsibility
Service to human healthCommon Encouragement of Brothers:
The group is interested in harmony
Love is the virtue of the old and the young
Honesty is the cornerstone of dealing with people
Humility is justified by all
Perseverance is the principle of perseverance
All things are prepared without effort
